The decision by one of Canberra's largest construction companies to invite topless women onto a work site to celebrate the completion of part of an apartment block is alarming.
That such a celebration took place in the middle of a Friday afternoon in full view of the public and a short distance from a church and school is even more disturbing.
The incredulous attitudes of those who reacted to the news of the event showed just how jarring it is with the acceptable standards of behaviour in the ACT.
Notwithstanding the possible work safety issues of having visitors on a construction site, it is incomprehensible that this could have been seen as an acceptable form of celebration.
The end of construction of the top of what will be Canberra's tallest residential tower is certainly an occasion to celebrate – but opting to do so by giving workers strippers to ogle is certainly a questionable way of doing it.
In past years when the "boys will be boys" claim was used to defend all manner of unacceptable behaviour towards women it might have been different. But things have changed.
It is disturbing the company finds it acceptable to treat women as pieces of meat, and alcohol should have no place on any construction site.
How any company head thought this would be a good idea is unfathomable and makes a mockery of their support for women's groups.
ACT Minister for Women Yvette Berry is right to refer to it as a "David Morrison moment" – the former Chief of Army told his force that "the behaviour you walk past is the behaviour you accept".
More and more people are calling out actions they think are unacceptable and this is the only way to affect change in society.
Geocon managing director Nick Georgalis is right to apologise for the incident and in a statement claimed it was not reflective of the company's wider culture.
This is likely – it signed on to support the ACT women's cricket team only this week.
But the incident is an example of an attitude that still exists within society – not just in the construction industry – that treats women as objects and second class citizens.
At a time when the ACT government, police and community is putting so much focus on ending violence against women, this incident is a disturbing reminder of how hard it is to change attitudes.