Former Wallaby Pat McCabe admits he used to think osteoporosis was something which affected only older women.
But he is not alone in thinking that.
New research shows osteoporosis is still very much considered a women's disease and only 9 per cent of Australian men have undergone bone density testing compared with 22.5 per cent of women.
Osteoporosis affects more than a third of Australia's population.
Data also shows about one in five men aged 50 and over will break a bone due to the disease and one third of all hip fractures worldwide occur in men.
McCabe knows first-hand how debilitating fractures can be.
At just 26 years old, he retired in August after suffering his third spinal fracture.
"I've experienced how limiting it can be in terms of how much it restricts your movement and being able to do the things you love and enjoy doing," he said.
McCabe played 66 Super Rugby games and 24 Tests after debuting for both the ACT and Australia in 2010.
He has been working in the Brumbies' commercial team for the past four weeks and is also finishing his degree in commerce law by distance education.
McCabe is also using his own experience of bone health to raise awareness ahead of World Osteoporosis Day on Monday.
"Like a lot of young people, I thought osteoporosis was just an issue, it sounds incredibly ignorant now, that old women just had to think about but getting exposed to the information which I have with my limited involvement so far, it's just showed me what a wide-ranging issue it is for both men and women," he said.
Professor Rob Daly, spokesman for Health Bones Australia, an Osteoporosis Australia initiative, said bone health should be a concern for all Australians, not just elderly women.
"Poor lifestyle habits including increasingly sedentary lifestyles of children and teens, low Vitamin D levels and low calcium intakes is impacting the future risk of osteoporosis and fractures, particularly in boys and men," he said.
"It's a bit of a silent disease ... you don't really know what the status of your bones is until you actually, for many people, suffer a fracture."
He said bone health could be improved through adequate dietary calcium intake, getting enough vitamin D through safe exposure to sunlight and doing regular weight-bearing exercises.
Family history, low calcium intake, low vitamin D levels, certain medications and lifestyle factors, such as low levels of physical activity, smoking and alcohol, are all risk factors for osteoporosis. Women are also at greater risk of developing the disease.