Opinion

A lesson for all sides from campaign Zali: keep it clear and simple

By Anthony Reed
May 23 2019 - 12:00am

There will be many post-mortems after the 2019 federal election: Labor on why it lost, the Liberals on why they won, why Queensland rejected Labor so comprehensively and why the Liberals lost Warringah. I worked as a campaign director for Kerryn Phelps last year when she seized the blue-ribbon Liberal seat of Wentworth in a byelection, and then for independent Zali Steggall's historic victory in Warringah at this general election.

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