Can you name five women artists? It's a simple question, but also one which many struggle to answer.
First asked by the National Museum for Women in the Arts in Washington in the United States, the National Gallery of Australia's engagement and development assistant director Alison Wright was so intrigued she started asking it herself.
"A lot of people could say a few classic male artists that might be considered famous Australian artists, but they struggled [to name] some of the female artists that we think should be known," she says.
"There are more than 2000 women in the Australian collection, in the National Gallery's collection and every single one of those women has a place in the national collection and therefore we think that people should know their name."
From there the #KnowMyName campaign was born. The "long overdue" campaign aims to recognise and celebrate Australian women artists, as well as call for equal power, respect and recognition for female creators.
"We think that there's a really strong need to look at ourselves and look at the contribution that artists make to Australian culture and elevate that," Ms Wright says.
"If the National Gallery can play a role in helping ourselves as well as others to shine a light on Australian women artists then that's something that we should be doing."
#KnowMyName will officially kick off on Friday at 10pm, when the gallery will be open for 24 hours, as part of the international 24HourProject, which encourages the documentation of humanity - to fit in with a yearly theme - for a whole day. This year's theme is women's stories.
The National Gallery is encouraging Australians to get involved by telling their own stories about female creatives by using #KnowMyName on social media.
"There's a lot of people that might not be in the National Gallery collection but we want to celebrate women artists across Australia," Ms Wright says.
"I think there is an enormous group of people in our country that are making incredibly positive changes and shining a light on them is the least that we could do."
The event itself, in collaboration with the Art Girl Rising project, will also have T-shirts with the names of Australian artists on them available for purchase. Celebrations will include a pop-up bar (until 2am), and music by DJ Mia Sorlie.
"If the National Gallery can play a role in helping ourselves as well as others to shine a light on Australian women artists then that's something that we should be doing," Ms Wright says.
"We have done the analysis on our own Australian art collection and women only represent 25 per cent of the National Gallery's collection in Australian art.
"So we understand that we have work to do and I think that's an important message, that the first step that everyone can take in making gender equality first and foremost part of the change to gender inside their organisations, inside their minds, how we are behaving, all of those things."
Taking it into 2020, in May, the National Gallery will unveil a significant survey of Australian women artists across its gallery spaces with the intent to tour the exhibition throughout Australia in 2021.
The National Gallery will also exclusively show only female artists in the 20th-century display of Australian art from May to October next year.
To register for the #KnowMyName launch go to nga.gov.au.