There's been a focus on the north, particularly with the light rail from the central business district out to Gungahlin. The money has headed along the rails and already there are signs of an economic uplift along the route. What seemed far away now seems reachable for a night out or a dose of retail therapy.

But now the attention of the holders of the public purse seems to be switching south.

ACT Chief Minister, Andrew Barr, has suggested that a purpose built authority could be set up to improve Woden's town centre.

He said the area was the "logical" next step for a "renewal authority".

The concept already exists for the centre of the city. The existing City Renewal Authority has a brief to "lead the transformation" and "shape the growth" of a swathe of the ACT spanning Dickson, Northbourne Avenue, Haig Park, Civic and West Basin.

It has to be said that the existing Authority does seem to cloak its strategy in impenetrable jargon. If success was measured by how many business buzz phrases the Authority spouted, we would all be millionaires by now.

It talks on its website, for example, of the "curation of high-quality places and precinct development, taking a people-focused and design-led approach" and the "application of robust and innovative social and environmental sustainability principles and programs that will underpin precinct-wide renewal".

Who knows what they mean? We certainly don't.

What is clear, though, is that a broad plan of where public money needs to go in order to improve infrastructure and also to attract private money focuses minds without being overly prescriptive.

It indicates priorities.

And Woden deserves its chance. Too much of it feels like it's the victim of 1960s and 70s brutalist architectural fashions.

The plaza there is a prime example. It sometimes seems - and feels - like a wind tunnel which channels the icy blast through the town (and the marrow of the bones of those who cross it).

There have been attempts to revamp it. It originally had a large pond and a fountain which was an obstacle to people crossing the square so it was taken out.

But what's really needed is an infusion of money for the whole area, primarily through well-paid jobs.

Of course, regeneration of Woden will be helped by the eventual arrival of the tram service which would then connect it to the city centre and Gungahlin in a spine of ultra-modern transport. It would change the economic complexion of places right along along the tracks.

The ACT government estimates that this route would carry nearly 40,000 people a day and connect 50 hotels, five colleges and schools, 10 shopping and entertainment complexes and 20 clusters of companies employing people.

Timing has not been decided but construction is unlikely to happen in the next five years. All the same, the direction is clear: the south is where the opportunities should increase - eventually.

All of the south, we ask? In Tuggeranong, they might wonder if they will get a slice. It is beyond the last stop on the line. It should be remembered, too.

But not by the coiners of misbegotten, clumsy phrases in government offices. Our message is: generate wealth not jargon.