Giants Netball coach Julie Fitzgerald hopes ongoing innovations between Super Netball and Nine Entertainment will continue to strengthen their relationship after the network reshuffled broadcasting deals.
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Channel Nine has shed ties the National Basketball League, despite being only 12 months into a three-year contract. The NBL has signed a two-year deal with SBS and ESPN which will see an 86 percent increase of free-to-air coverage than their last season with Nine.
But Netball Australia's historic five-year broadcast rights and revenue sharing agreement with Nine in 2016 has been a game-changer for the sport, generating the highest-ever salaries for athletes.
Nine broadcasts two of four live matches per round, with all Super Netball matches available on demand. Fitzgerald believes Super Netball's relationship with the broadcaster has gone from strength-to-strength.
"Channel Nine have been very supportive of our sport and they've always consulted us," Fitzgerald said.
"They're always talking about how we would like to see things done, what innovations they might like to bring in and what impact that might have on teams.
"I really respect the broadcaster has that relationship with teams."
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The broadcaster's unrestricted access on match-day has provided an exclusive court-side experience for fans watching from home, including a tense exchange between Collingwood Magpies coach Rob Wright and player Kelsey Browne.
The netball world was stunned when cameras caught Wright telling the wing-attack he couldn't give her positive feedback 'when you're not doing it' and subbed her off the court.
But Giants shooter Jo Harten believes the unrestricted on-court access is 'innovating' for the sport, and supports Nine's coverage of Super Netball.
"Channel Nine have had a positive impact on our sport and were the ones who put their hand up and took us on a free-to-air journey," Harten said.
"They have access to player-and-coach conversations and our pregame dressing rooms, which I think we need that innovation.
"I want to keep our game as traditional as possible and Channel Nine allows us to do that but also push boundaries in other ways."
Meanwhile the Giants are on the verge of selling out tickets for their only match of the season in Canberra.
The Giants will be looking to maintain their undefeated record in the capital when they take on the Queensland Firebirds at AIS Arena on Sunday.
Fitzgerald believes Giants Netball will have to put on a strong, consistent performance to secure the match, despite Queensland failing to win a match all season.
"I'm very aware of the fact they're due for a win and this week is going to be a real battle," Fitzgerald said.
"To come away with a win is our first focus, if we manage to pick up bonus points then that's a bonus.
"We go to Canberra with confidence because we know we have enormous support down there and the crowd will get behind us. In a tight match, that's invaluable."
SUPER NETBALL Round 11
Sunday: Giants Netball v Queensland Firebirds at AIS Arena, 1pm