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A new Netflix show, Blown Away, has taken social media by storm, pitting 10 glassblowers against each other to see who can create the best artwork against the clock.
But it hasn't just been online where interest has surged in the centuries-old technique of glassblowing.
The Canberra Glassworks says it's seen an increase in visitor numbers through its doors in recent weeks off the back of the show, all curious about the art form.
The site is the only dedicated glass facility in the southern hemisphere, and the glassworks' artistic director Aimee Frodsham said the show had brought an interest in glassblowing to a whole new audience.
"A lot of people are saying to us they've come by because they've seen the show," Ms Frodsham said.
"We've had one couple come from interstate specifically because of the series, and they ended up coming back for a second day."
It hasn't just been visitors coming through the door to see how glassblowing is done that's seen a boost.
So, too, have the number of people wanting to take up workshops to do it for themselves.
Ms Frodsham said part of the appeal of the show was the theatricality of watching glass art works being created at high temperatures.
"Blown Away has given us some really good exposure, it showcases a great skill and how difficult it is as a craft," Ms Frodsham said.
"It's all about the drama and fear of working with a furnace that runs at 1170 degrees and the excitement.
"It's almost like watching an amazing chef work in a kitchen."
Each week, the Canberra facility melts down 300 kilograms of molten glass in its furnaces, which will then be used by visiting artists from across the country.
For Ms Frodsham, a glassblower herself, she said Blown Away was also a chance for fellow glassblowers to see the best of the best of their craft showcase their skills.
"The glassblowing community is small, so quite a few of us are friends of contestants on the show, and then it's fun to watch to see how they go," she said.