While all eyes are on the big screen at your local cinema, if you're deaf or hard of hearing, your eyes will be on your drinkholder.
The Captiview device developed to help deaf cinemagoers understand what's happening on the screen requires users to look down to read what people are saying, then look back up to try and catch up on the action.
"We call it Craptiview," Deaf Australia chief executive Kyle Miers said, through an interpreter.
It's also what happens when a solution is developed without talking to the people who are supposed to rely on it, and it happens far too often for members of Australia's deaf community.
"It would be far better to have captions on the actual cinema itself, then change your view of field to the movie screen and then back to the cap view device again," Mr Miers said.
But there are more insidious ways members of Australia's deaf community are being locked out of society than missing a movie.
In the first address delivered entirely in Auslan to the National Press Club on Wednesday, Mr Miers laid out a myriad of ways deaf Australians were being shortchanged.
Deaf children were being encouraged to sit out of NAPLAN testing because of a perception their results would be "detrimental to the school", he said.
People who used Auslan exclusively to communicate could only make phone calls between 8am and 6pm since the National Relay Service was pared back from a 24 hour service.
No regulation about the quality of closed captioning also meant people were missing out on news and other information.
"Deaf people would love to see Auslan on the news bulletins, for example," Mr Miers said.
The deaf were also being forced to download apps or purchase other resources to communicate at the same level as their hearing peers.
"I feel a regulation, a policy, or a law, some mandate [is required so] when products are produced, that they are accessible for everyone, at the start," Mr Miers said.
Even the National Disability Insurance Scheme focused on a person's ability to hear, not their capacity to contribute to the community.
"We see that deaf people are required to fit society, but it should be the other way around, that society makes adjustments to fit with members of the disability community in this case, for the deaf community," Mr Miers said.
The NDIS also made it harder to get an Auslan interpreter because of sheer demand.
"Previously interpreters were in the education setting, employment, etc. There's another domain where Auslan interpreters are working, and that's stripping the supply into a new space and that's making very difficult, even worse now, for deaf people now to get Auslan interpreters," Mr Miers said.
The scarcity of interpreters also made it unlikely we would see a deaf member of parliament any time soon.
"In the parliament space, I suspect there would be a number of deaf people who would be very keen to participate in that space at a government level, to drive change. I'm sure there would be a number of people watching today who would feel like the opportunity for them to do that is limited," he said.
Ultimately Australia was failing in its charter under the UN convention to provide full accessible services for people with disability, he said.
"What we need is a cross-government approach, where everyone is required to make adjustments to their services to ensure deaf people are catered to," Mr Miers said.
Mr Mier's speech on Wednesday was the first time a National Press Club address and question and answer session was delivered in Auslan.
National Press Club chief executive Maurice Reilly said it was a logistical challenge, with two Auslan interpreters and four cameras on deck.
The also ABC sent one of its most senior directors to ensure the broadcast went smoothly, Mr Reilly said.