Australian rugby is hoping the looming World Cup will spark interest in the game, which has waned after a series of controversial moves by top-level officials.

The Brumbies have felt the impact, with average crowd levels dropping to record lows in the past two seasons.

Attendance numbers were up this year as the team charged back into the finals, but the club wants to generate more interest and support from fans who have become disengaged.

One avenue being considered is officially adding the 'ACT' back into the Brumbies name.

The ACT was dropped more than 10 years ago after the club decided "Brumbies Rugby" would make it more appealing to supporters from regional NSW.

But it's understood the results of an end-of-season survey showed fans overwhelmingly wanted the ACT put back in the name to give the Brumbies another Canberra connection.

A poll on The Canberra Times website showed almost 80 per cent of people wanted the ACT in the Brumbies name, 13 per cent did not care and just seven per cent said they did not want it reintroduced.

The survey also covered membership prices, preferred kick-off times, game-day entertainment, the state of Canberra Stadium and food and drink options.

The future of Canberra Stadium remains unclear, but it is expected Sport Australia will sell the venue to the ACT government in the coming years.

The ACT government's preference is to build a new rectangular stadium in Civic, but costs and acquiring land have continually delayed the project for almost a decade.

The Brumbies and Canberra Raiders are both negotiating new deals to play their respective Super Rugby and NRL matches at Canberra Stadium.

The Raiders are working with the government on a five-year arrangement in the hope a new venue will be either built, or in the advanced planning stages, by 2025.

Raiders crowd numbers are at their highest level in the past 24 years after the club revamped its game-day experience and connection to Canberra five years ago.

The Brumbies are hoping they can tap into the same sort of passion and get more fans to attend games.

The Super Rugby format and Australian rugby decisions - which have ranged from axing teams to Israel Folau homophobic posts - have caused some fans to become disinterested in rugby.

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The Japan Sunwolves will be cut from Super Rugby in 2021 and the competition will no longer have a four-week bye in June for international matches.

It is hoped those changes and a return to a round-robin format will re-engage with supporters.

The 2020 Super Rugby campaign will start earlier than any season in the competition's history, with the Brumbies to play their round-one game against the Queensland Reds at Canberra Stadium on January 31.