Skyrocketing maintenance bills along the Great Ocean Road could see tolls introduced to help save one of Victoria's most popular tourist drawcards as it marks a 100 year milestone.
On Thursday the 243km stretch of road will mark 100 years since construction began.
The state government was warned earlier this year the popular tourist trek could be compromised within five years because of erosion.
"The road itself needs - in addition to the work that is already being carried out - about $25 million a year, every year," Great Ocean Road Regional Tourism chairman Wayne Kayler-Thomson said.
"It would be a great opportunity at the centenary for governments to commit to that."
But tolls could provide the funding solution, Lorne Historical Society member Peter Spring said.
"There needs to be some serious consideration about imposing tolls on visitation on the Great Ocean Road otherwise the government will never allocate the funding necessary," Mr Spring said, noting exemptions for residents.
More than six million tourists a year travel along the road, which surpasses the number of visitors to Uluru and the Great Barrier Reef combined.
Australian Associated Press