The Canberra Raiders could land a $1 million financial windfall after making their first NRL grand final in 25 years.
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It's the first time the Raiders have made the decider since their 1994 premiership and aside from potentially adding to the trophy cabinet it could also add to their coffers.
There's $400,000 prize money for the premier, while the runner-up will pocket $200,000.
Although there's a lot of costs for the participating clubs around buying tickets for players' families as well as for past players.
Raiders commercial manager Jason Mathie said there were also financial bonuses from some sponsors for making the grand final, while merchandise sales went through the roof.
It can also lead to future membership growth.
"It's definitely advantageous across the board. In partnership agreements there are some triggers for performances and making grand finals," Mathie said.
"Merchandise goes through the roof and it's not necessarily what our online shop does, but it's all of the outlying retail outlets - Jerseys Megastore and Rebel Sports.
"I've just received a note from our official manufacturer ISC saying, 'Just letting you know Raiders sales are going through the roof'.
"Commercially it's beneficial for us from a corporate point of view, from a merchandise point of view and longer term we hope it transpires into some membership uplift as well.
"The further you progress during the finals series you incrementally go up in prize money, so going to this fourth week of finals it's surpassed anything we've done in the past 25 years.
"When you put in the uplift in merchandise, the uplift in prize money, the corporate bonuses and then the subsequent uplift in membership and ticketing and stuff like that it's safe to say it's going to be more than $1 million for the club."
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Mathie said being part of the NRL finals series also increased the Raiders' exposure, which would have flow on effects to sponsorship in the future.
There was also the chance for Raiders players to become heroes for young fans from their efforts on grand final day and making them life-long Raiders fans in the process.
Just like Mal Meninga, Ricky Stuart and Laurie Daley did all those years ago.
"A lot of kids are going to see our players that are going to become more household names ... they become attractive to young kids and they can associate with them," Mathie said.
"Just like we see the Billy Slaters of the world or the Tom Trbojevics.
"The further you go through the finals the higher the digital audience, which actually helps you commercially going forward in terms of companies involvement with your club.
"Potentially we could charge more for a front of jersey or a sleeve just because of the volume of eyeballs that are consuming our brands."
NRL GRAND FINAL
Sunday: Canberra Raiders v Sydney Roosters at ANZ Stadium, 7.30pm. Tickets available from Ticketek.