At Capital Residential they don't feel compelled to do real estate business like everyone else, because they're not like other real estate agencies.

This boutique agency, with a strong market presence and a proud heritage of market leading results, pride themselves on their ability to provide an exceptional level of service that is envied by others in the real estate industry.

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Director Cory McPherson has two decades of experience in the Canberra market with the sale of many landmark homes.

Craftmanship

"The craftsmanship of real estate sales has disappeared," Cory said. "Many real estate agents tell the owners what they want to hear. We have taken the hardline approach by telling the owners what their house is really worth and then we set up a strategy to get that price.

"It's not the promise of a price but the process that will get you the best result. Many agents just take the easy route and tell owners what they want to hear just to get the property listed but that's not how we work."

Strategy

Capital Residential are passionate about giving you insightful market information based on detailed research.

They focus on strategic planning, attention to detail and are outcome driven to achieve in buying, selling and leasing - all with exceptional communication.

"We only list about seven properties at one time," Cory added. "If you are mass producing, then you can't offer that level of service."

Agile

With a background in the navy, Cory describes their business in navy terminology as a speedboat versus a tanker.

"This makes us very agile so we can make decisions quickly and are constantly analysing data," Cory said.

"To quote Darwin, 'It is not the strongest of the species that survives, nor the most intelligent that survives. It is the one that is most adaptable to change'."

Great real estate practice is about providing support and advice whenever you need it.

Social media

Buyers now get their real estate information from social media.

"We are leading the way in video and have embraced social media and the internet but this doesn't take away face to face communication," Cory said. "We are continually improving on our product and finding what else we can offer our clients.

"We fully understand technology although the basics and fundamentals of real estate have not changed - it has just become easier."

Capital Residential's ongoing vision of innovation, continual improvement and raising industry standards is what drives them each day.

They customise clever, cost-effective marketing strategies that achieve premium results through maximum exposure, using calculated sales methods and skillful negotiation, leaving no stone unturned.

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