Once upon a time, the life of the self employed tradie was the life of word of mouth business, local recommendations and an ad in the local classifieds. The most control you had over your business growth was your reputation and your local support.
In a world that has moved so much more into the online space, even our local tradies needed to play catch up with the digital marketing revolution. All Time Locksmiths was one of these businesses.
They relied on word of mouth and tiny ads as their sources for leads and new customers. The result? Inconsistent leads on a month to month basis and a waste of time and money.
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A referral from a friend led All Time Locksmiths to attend an educational workshop provided by AiiMS, a digital marketing specialist business with a real focus on SMEs and a passion for focusing on assisting tradies grow their business.
"I attended one of AiiMS workshops, which was run by CEO Matt Walker and it opened my eyes to the opportunity of digital marketing," Steve, the owner of All Time Locksmiths said. "After having a strategy session with them, the decision was very simple - this was exactly what my business needed!"
Since that strategy session eight years ago All Time Locksmiths and AiiMS have worked together to completely overhaul not just the marketing strategy but the entire business and operations systems.
From websites to landing pages, from Google ads to local SEO, AiiMs have worked with All Time Locksmiths with sales and business coaching to set them up for long-term success.
It is this full service style approach that has seen All Time Locksmiths grow from a sole trader to an operation involving six vans on the road in a full-time capacity. The last two years have seen a 320 per cent increase in their business.
AiiMS' Inspire Workshops give business owners the control and understanding of how to navigate digital marketing and utilise Google in an effective way to drive business growth and achieve financial success.
CEO Matt Walker said, "Our proven ability is to translate a business's services into the digital world to achieve financial success. With over 10 years in the industry and servicing over 3000 small businesses, AiiMS' knowledge of the trades and service sector is second to none."
For the team at AiiMS, the goal is reasonably simple; to fill a gap in the digital space and help SMEs successfully navigate the complex world of marketing their business to capture the ever increasing online consumer.
They take people's investment of time and money very seriously to begin this process which is why they see the service as a partnership with their clients based on proven outcomes.
"We pride ourselves on our transparency, quality of work, product delivery, communication and most of all our relationships," Matt Walker said.
For All Time Locksmiths, joining the digital marketing revolution was a game changer for their business's success.
"The tracking, coaching and guidance I've received from Matt Walker and his team has been a blessing to my business and ultimately my family."
Call 1300 641 849. For the AiiMS' Inspire Workshop on Tuesday, November 12 at the Crown Plaza in Canberra, go to aiims.com.au/events/2019/our-events to register.