Canberra Raiders recruitment guru Peter Mulholland says their stunning 2019 could lead to a spike in third-party agreements for the Green Machine.
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But he said they were tough to attract in a small city like Canberra - especially when the biggest business in town was the federal government.
Mulholland was full of praise for the job Raiders chief operating officer Jason Mathie did with attracting sponsorship, which has seen Huawei extend their time as major sponsor out to a decade and the end of the 2021 NRL season.
He felt the Raiders' run to this year's grand final could have a flow on effect for the players in terms of TPAs.
The NRL released details of this year's "arms-length TPAs", which amount to $2.7 million of the $6 million in total TPAs.
They didn't disclose the breakdown of the remaining $3.3 million, which is what they call "whole-of-game arrangements" - money from the NRL's key sponsors like Holden and Channel Nine.
But of what they did disclose, the Raiders had the fourth-lowest total with just $45,333.
The Melbourne Storm ($809,908) led the way with almost 20 times that, while the Sydney Roosters had just $68,966 and North Queensland ($15,667) had the least.
"Yeah [the Raiders could get a TPA boost], but again they've got to be approved by the NRL and we're only a small town," Mulholland said.
"There's only a certain amount of money within the town.
"I think Jason Mathie and his team have done a wonderful job to get our sponsorships to where they are.
"It's very difficult in a small town like that and when you think the biggest employer is the federal government we're not going to get much sponsorship out of the local area."
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Mulholland didn't have an opinion on whether the NRL should publish how much clubs receive from whole-of-game arrangements.
If they did it would provide a true picture of each club's actual salary cap.
But Mulholland did think the Roosters were the masters of managing the cap.
He felt the figures showed that big one-city clubs like the Storm and the Brisbane Broncos (349,852) had an advantage when it came to TPAs.
Mulholland also felt the poor off-field behaviour of players during the past two pre-seasons could have played a role in the drop in this year's figures.
The total TPAs in the NRL have fallen from $7.8 million in 2018.
The retirement of players like Storm's Billy Slater and ex-Cowboy Johnathan Thurston could also have played a role.
"I just think the Roosters are very good managers of the cap," Mulholland said.
"They've got the former salary cap auditor there working for them.
"They seem to manage their cap very, very well. You've only got to see the way they could release Latrell Mitchell, [they've released] Zane Tetevano.
"They do it quite well, don't worry."