Opinion

Marketeering and weaponising the language of bubbles

John Warhurst
Updated July 2 2021 - 2:39am, first published March 12 2020 - 12:00am
We all live in a variety of different bubbles. Let's stop trying to define those of others. Picture: Shutterstock
We all live in a variety of different bubbles. Let's stop trying to define those of others. Picture: Shutterstock

The precise language used by political operatives, including leaders, usually has a designated political purpose. Very little is accidental, as most of it is carefully crafted. Political leaders are smart enough to know what message they are trying to send.

Subscribe now for unlimited access.

$0/

(min cost $0)

or signup to continue reading

See subscription options
John Warhurst

John Warhurst

Canberra Times columnist

John Warhurst is an emeritus professor of political science at the Australian National University and a regular columnist for The Canberra Times.

Get the latest Canberra news in your inbox

Sign up for our newsletter to stay up to date.

We care about the protection of your data. Read our Privacy Policy.