Sports fans connected to women's teams

By Shayne Hope
Updated June 16 2020 - 5:41pm, first published 5:35pm
Australia's women's cricket team, which won the T20 World Cup, has a strong rapport with fans.
Australia's women's cricket team, which won the T20 World Cup, has a strong rapport with fans.

Market research has found Australian sports fans have a stronger emotional connection with four of our national women's teams than any of their men's counterparts.

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