Colgate rebuts white teeth 'lie' claims

By Luke Costin
Updated July 15 2020 - 3:41pm, first published 3:37pm
Colgate-Palmolive denies any deceptive conduct over its Optic White Renewal toothpaste.
Colgate-Palmolive denies any deceptive conduct over its Optic White Renewal toothpaste.

Colgate-Palmolive will defend allegations it is misleading customers about its new whitening toothpaste's ability to "take years off" their smiles, a court has been told.

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