Roxy Jacenko is no stranger to making headlines.
The past two weeks alone have seen reports on her friendship breakdown with Candice Warner, her feud with SAS Australia instructor Ollie Ollerton and her $3000 Dior dress worn for Melbourne Cup celebrations.
But with every headline, comes with it the reminder that the public relations maven and socialite lives her life in the public eye. And she has done so now since 2004 when the then-24-year-old Jacenko launched her business, Sweaty Betty PR.
What has followed has been two more businesses - digital management agency The Ministry Of Talent and children's accessory brand Pixie's Bows which is named after her daughter. She has also had four books that give a behind the scenes look of the public relations and fashion industries and multiple reality television appearances, the most recent of which was on Channel 7's SAS Australia.
But it's not just the publicist's professional life - or even her social media presence - that has put her into the limelight.
In 2016 Jacenko and her husband Oliver Curtis made headlines after he was convicted of insider trading.
So after more than a decade spent in the public eye, Jacenko has learnt the only way to survive is to ignore the scrutiny which comes with it.
"I really don't worry about what people think about me," Jacenko says.
"People are always going to have opinions about me as a person in the public eye.
"I think when you're successful you will always be divisive. You're not going to be everyone's cup of tea, but this is just heightened when the public eye is on you. I don't set out to be divisive, I'm just being myself and some people don't like that."
It's something that Jacenko will touch on while in Canberra this week.
The publicist will be at an In Conversation event at Hotel Realm on Tuesday, giving an uncut, tell-all insight into the world of public relations, brand and small business.
Part of the event will see the publicist give tips on how to deal with criticism because no matter the size of the business, Jacenko says there will always be haters.
"Something I cover in In Conversation is using your haters as motivators," she says.
"When you're successful, you're always going to have people wanting to bring you down but you can't let them. You need to use them as motivation to rise above and become even more successful.
"I've spent the past 16 years in business and have learnt so much over the years. Now I feel it's time for me to share that knowledge and motivate others."
In Conversation with Roxy Jacenko will be at Hotel Realm on Tuesday from 6.30pm and will include a sit-down dinner, beverage package and gift bag. Tickets are $225 from Eventbrite.