Tom Cruise got it right.
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He might have put his reprimand to the crew on the set of Mission Impossible 7 a little more gently - but the message was right.
It seems some of the riggers and gaffers and sparks and first grips had become too close to each other in our time of social distancing and that prompted the mega-star's rage.
The shoot in England is meant to show the rest of the industry how movies can be made safely in our time of plague. It was meant to showcase the safe way of keeping an industry open, and with it the jobs of countless people.
Mr Cruise said, "We are the Gold Standard", (though "said" understates the volume and aggression: "expletive-laden rant", "expletive-laden tirade" - choose your tabloid headline).
"They're back there in Hollywood making movies right now because of us. Because they believe in us and what we're doing.
"I'm on the phone with every f---ing studio at night, insurance companies, producers and they're looking at us and using us to make their movies. We are creating thousands of jobs, you motherf---ers. I don't ever want to see it again. Ever!"
His magnificent rant is worth quoting at length: "You can tell it to the people who are losing their f---ing homes because our industry is shut down.
He singled out two individuals who had been standing near each other at a computer screen at the Warner Brothers Studio.
"It's not going to put food on their table or pay for their college education. That's what I sleep with every night - the future of this f---ing industry!"
"So I'm sorry, I am beyond your apologies. I have told you, and now I want it, and if you don't do it, you're out. We are not shutting this f---ing movie down! Is it understood? If I see it again, you're f---ing gone."
It wasn't a message for delicate ears - indeed, some of the crew at the wrong end of the rant have let the papers (and perhaps their lawyers) know that they were traumatised (though, presumably, not as traumatised as they might be if the whole shoot was closed down).
But Top Gun Cruise was right. A bit more anger at breakers of the restrictions is quite in order. He is not a man to keep his rage to himself. His anger management could be better - but the message was spot on.
We do not have the medieval punishment stocks anymore where transgressors are pinned in the market place, their legs bound so passers-by can hurl tomatoes - but it's an idea.
There have been people in Australia who have been caught breaking the rules. They are not named and, therefore, not shamed.
We know, for example, that a 37-year-old woman from the Northern Beaches hot-spot recently went to the South Coast.
Police said that she had collapsed at a pizza shop and was treated at Shoalhaven Hospital but refused a coronavirus test.
She was given a $1000 penalty infringement notice - but retained her anonymity.
We know that an infected Qantas flight attendant got off the plane in Darwin after arriving from COVID-rampant Paris, and then took an internal flight to get to Sydney. The NSW health authorities revealed the details - except the attendant's name.
We know that young people went from Canberra to Melbourne at the height of the Victorian outbreak and then returned to Canberra with the virus. They, too, ticked the "no publicity" box.
It's a tough call for the authorities. If those who put the rest of us at risk, either recklessly or carelessly, by ignoring the rules and moving freely in a time of plague are hammered with fines and shame, then those who get the symptoms in future might not come forward.
By and large, Australia has been spared the destructive habit in Britain of important people feeling the rules don't apply to them.
Boris Johnson's right-hand man was caught driving far from home during lockdown - he said he was testing his eyes (I'm not making this up).
The governments here know that once it's a different rule for the rich and famous, respect for the rules by the rest of us vanishes.
That's why NSW Premier Gladys Berejiklian was so swift to say that there are "no exemptions" from hotel quarantine for returned travellers despite reports that Nicole Kidman and her husband Keith Urban were allowed to isolate at home in the Southern Highlands after flying in a private jet from Tennessee.
There can be no exemptions - not even for Hollywood stars.
People need to be clear that spreading this disease threatens lives and jobs (as Ms Kidman's former husband, Tom Cruise, pointed out).
Some shaming and shouting is in order.