Paul Goriss admits it was once easier to recruit players to Canberra.
You'd sell it on winning a championship, building the Canberra Capitals back into a powerhouse, and the chance to play alongside Marianna Tolo and Kelsey Griffin.
But today's landscape makes it a little tougher for Goriss as he prepares to launch into the first year of a three-year contract extension as Capitals coach.
Big-name players are pondering opportunities overseas, and championship-winners are weighing up big money offers from rival WNBL clubs.
The COVID-19 pandemic has changed the game, even for him. The desire to test himself in Europe or the WNBA still burns but for now he is relishing the security of a three-year deal in Canberra.
Goriss has been in a similar situation regarding his roster before. For what felt like an eternity people wondered how his squad would come together when he had one player on the books leading into the 2018-19 season.
Today he is in the same position. Mikaela Ruef is the only contracted player for the 2021-22 campaign as Goriss scours the free agency list and overseas imports to fill a roster for a club which may become "a victim of our own success".
Which is the battle Goriss faces now, his phone running hot either side of a kids basketball camp the two-time championship coach is running in Belconnen.
But one thing is certain, he feels as though he has unfinished business with the crop he coached to the semi-finals last season.
Goriss has his sights set on bringing back the core group of last season's squad, adamant his feet are planted firmly on the ground in Canberra in search of the Capitals' 10th title.
I'd rather have people who want to be in Canberra and want to be a Capital, versus bringing them in just for the sake of filling a spot.Capitals coach Paul Goriss
"It has always been in the back of my mind that I'd love to go overseas and coach one day, whether that be Europe or the WNBA, wherever that may take me," Goriss said.
"But firmly, my feet are planted right here with Canberra. This is my main focus, to build a roster to compete for another championship. If those opportunities come up, they come up.
"I don't think you can plan for any of those things but knowing the way of the world at the moment, those opportunities may be limited."
Who knows, the Capitals mentor jokes, "maybe coaching the mighty Stallions C-grade might be on the list."
But more pressing than a social team on a Monday night in Canberra is the chance to lure a key import to the capital, with Goriss going back and forth with agents, coaches, and players.
First comes his own backyard, with Goriss intent on signing his local contingent before locking in an import, with a long road ahead before the season starts.
"The dominoes seem to fall once you get one or two signings. It seems the girls wait around to see who is going to sign first before they'll put pen to paper," Goriss said.
"Hopefully by the end of this week and early next week we will have some good news with roster rebuild, and that'll have some flow-on effect.
"I'd rather have people who want to be in Canberra and want to be a Capital, versus bringing them in just for the sake of filling a spot. We're making sure we do that process well.
"You can go out there and start signing people straight away, but are they the right chemistry fit and character fit for your group? Where do they fit as far as what skill they bring and how they're going to fit into the group?
"Doing due diligence and finding the right people, that's shown in our results we've had recently. We waited a long time to get someone like Kia [Nurse], who was at the last minute.
"We took the time to be able to find the right import we wanted. Sometimes patience pays off, sometimes it doesn't."