Cricket, beer and the great outdoors are synonymous with summer, and this season, there's something else to celebrate.
Australia may have smashed its way to a phenomenal Ashes victory in just three Tests over England, but this week's Sydney Pink Test and the last one in Hobart are just as important as retaining the urn and raising money for breast cancer awareness.
At the end of the third Test, with a total of 112 Australian boundaries, the initiative had committed to plant 448 trees, with more to come, despite early batting declarations.
A company committed to its environmental credentials and social license, 4 Pines will fund the regreening of a significant bushfire-affected site in South Australia.
Native Australian trees, shrubs and groundcovers will be planted at Cape Jervis on South Australia's Fleurieu Peninsula.
Planting native trees, shrubs and groundcovers across 44 hectares will improve biodiversity and provide long-term habitat for threatened species, including the Glossy Black Cockatoo.
The project will help re-establish native vegetation as well as creating a variety of ecosystems that will attract other native plants and animals, a vital environmental contribution following significant damage from the 2019/20 Black Summer bushfires.
Australian cricket captain Pat Cummins, and the rest of the team, is supporting the initiative.
Cummins is a passionate advocate for sustainability and combating climate change, inspiring the team to get involved in scoring boundaries (and sixes), and working towards our tree planting goal.
"The Aussie team is very excited to be part of 4 Pines 4 Trees during the Ashes series," Cummins said.
"What an incredible incentive to get more runs on the board across the summer, be rewarded and make a considerable contribution to our environment. Something that's not been done before in cricket".
The craft brewery, originally from Sydney, has been named as the official beer of the Australian men's cricket team, bringing Aussie spirit and craft beer to punters across Australia for the summer of cricket. 4 Pines chief operating officer Todd Atkinson said the company had aspired to "brew better" since its inception.
"This collaboration to make a difference with our mates at Landcare Australia and through the bat with Cricket Australia is perfect," he said.
The initiative is a win for Landcare Australia.
"There's nothing we love more than Aussie brands coming together to do better for the natural environment and we are thrilled to have the full support of Australia's top sportsmen and local brewery right beside us," Landcare Australia chief executive officer Shane Norrish said.
"We are looking forward to community-led Landcare groups regenerating important native habitat backed by 4 Pines and Cricket Australia."
Steph Beltrame, Cricket Australia's executive general manager of commercial and broadcasting, said the sporting body was thrilled with the brewery's target to drive a sustainability message through cricket.
"It's fantastic that Cricket Australia's partnership with 4 Pines will make a real and meaningful difference in the community and for the environment," he said.
It's a win for the environment and a win for Australian cricket.
That'll be four, Dougie!
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