Love it or hate it, TikTok is changing the music industry

By Kai Riemer and Sandra Peter
Updated December 11 2021 - 6:06am, first published December 10 2021 - 2:00pm
In 2018, Lil Nas X recorded Old Town Road, which became the most successful song of all time thanks to TikTok. Picture: Getty Images

"Tik-a-Tok-a-Who?" was Adele's response to her management's suggestion to promote her music to younger audiences on Tiktok, the video-sharing platform owned by Chinese company ByteDance.

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