Digitalisation, sustainability and evidence based marketing: what's trending in beauty in 2022

Updated January 13 2022 - 3:56am, first published December 11 2021 - 1:30am
THE BIG SQUEEZE: What consumers want could play a bigger part in 2022's beauty scene. Photo: Shutterstock

Expect to see a shift in power when it comes to this year's beauty influencers, with consumers calling the shots. That's according to Rohan Widdison, CEO at New Laboratories, who says the team has noticed new trends as the beauty industry regains some normalcy.

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