Nikita Tszyu knows he's going to hear it just like his brother did. And time and time again, he knows he's going to have to silence it, just like his brother is.
You're only here because of your last name, they say.
That name is written on the fight posters and it flashes across the montages on pay-per-view advertisements. It seems unfamiliar territory for a fighter with a 1-0 record.
But Tszyu isn't just another fighter. His father Kostya was an undisputed world champion. It seems only a matter of time before older brother Tim gets his shot at the super welterweight crown.
So of course Tszyu's opponents are going to pick at the last name. Unbeaten rival Mason Smith [5-0] already has leading into their super welterweight bout at the Newcastle Entertainment Centre on May 11.
But Tszyu isn't hiding from it. While he wants to make a name for himself in the ring, he is frank when asked how it feels when Mason says he wouldn't get this opportunity if not for his last name.
"Well I wouldn't be. I've got an incredible opportunity from my family and I'm here to make the most of it," Tszyu said.
"He can't blame someone for being born and having the opportunities that he was given. Everyone is given specific opportunities in life.
"The same people in Africa would be saying the same thing to him. He's got rings, he's got gyms, he's got gloves to wear. Everyone's born at a different level and it's about making the most of your opportunities.
"We're going to try and fight as much as possible throughout the year. It's about staying active, building the experience and I've been doing boxing since November, so there's still a lot to learn. And the best way to learn is through experience."
A bout in Newcastle brings Tszyu to the venue in which his father and brother both claimed highlight reel stoppages.
It seems almost inevitable a "Tszyucastle" chant will ring out around the arena when Tszyu steps inside the ring on a card headlined by Paul Gallen's bout with Kris Terzievski for the ANBF Australian and Australasian heavyweight titles.
So how will one of the country's most intriguing young fighters handle the occasion?
"I still think I'll be laser focused," Tszyu said.
"After my first fight, there was also a big crowd and a big chant going on and it did take a little bit of time to adjust but now that I've experienced that, I feel like I'm ready for it. There's not going to be any surprises coming in and I've seen the crowd in Newcastle, I feel like I know what to expect.
"I can expect a cloud of energy from the Newcastle fans. I hope that they get around me the same way that they got around my father and they got around my brother and I have that bolt of electricity coming through."
Harry Garside will defend his ANBF Australian lightweight title against Layton McFerran [5-1].
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