ACT News


Canberra jewellery label shines with Hollywood

ONLY five months after launching a men's jewellery line, Jonny and Danielle Day have made tracks on Hollywood's red carpet.

The Canberran siblings launched their jewellery and accessories label Knave & Fables in June and since then have been inundated with requests from high-end boutiques in Sydney, Melbourne and Canberra wanting to stock their masculine wares.

After making a big splash online, mainly via social media, Hollywood got in touch.

How I Met Your Mother and Castle star Ryan Daniel Dobson discovered the brand while looking for accessories to wear for his appearance at the 2012 Napa Valley Film Festival in the US.

''Ryan got in touch with us via our website. We have been doing a lot of social media marketing and online marketing so this could have helped with him finding us. He said he saw our pieces online and was drawn to them straight away,'' Jonny told Fairfax Media.

Dobson, who is now the Knave & Fables ambassador, chose to team his suit with a skinny-tie bar from the Bronze Age collection.


''It is phenomenal. You have such a special aesthetic for interesting, beautiful but still masculine jewellery,'' he wrote to the pair following the highly publicised festival.

While Jonny looks after the brand's marketing, sister Danielle, who studied jewellery design at ANU, is the creative ''talent''.

''We always talked about men's jewellery and the massive gap in the market for those bespoke, creative designs,'' Jonny said.

''After enough talking we decided to back our ideas and committed to starting Knave & Fables.''