A new music festival is putting down its roots in Canberra, with a focus on all things local.
Cream Festival at Westside Acton Park is bringing together and showing off Canberra's local music talent, artists and food.
The line-up is packed with Canberra talent, featuring the likes of The Aston Shuffle, Citizen Kay, Coda Conduct, Genesis Owusu, Slow Turismo and Brother Be.
"The whole idea with the line-up is to take the insular Canberra music scene and expose it to a larger audience. We just wanted to provide a platform where people can come and see the best of Canberra's local music talent," said festival organiser Oli Friedmann.
The event grew from a desire to create an event that brings lesser and more well-known local talent together to give up to 2000 festival-goers a taste of the broad spectrum of music, food and art on offer in Canberra.
"There's a real need for our Canberrans to be recognised as seriously awesome," said festival organiser Stephen Rockmann.
"Just because you've got certain social economic circumstances, it shouldn't deliver limitations on your talent."
The excitement isn't just focused on the music. Canberra brewing company Pact Beer Co. will be there on the day alongside the existing permanent food vans at the container village. And Sancho's Dirty Laundry will be screen printing merchandise for the event.
The festival is a collaboration between Rockmann & Rush, the Ted Noffs Foundation and the TEDxCanberra team, and the organisers are already setting their sights on the future, saying it's what they hope will be the first of an annual event, which will include more food and art in the future.
"It's a test run for all of us to see what's going on on the scene, seeing what people want," Friedmann said.
Cream Festival is on Saturday, August 27, at Westside Acton Park. Tickets start at $20 from creamfestival.com.au.