WHEN life serves you bruised fruit, make juice.
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Batlow farmer Wayne Skein's belief that an orchardist can waste nothing if he wants to make money has seen him launch his own small, but lucrative, juice enterprise.
The regular at farmers' markets in Canberra now crushes about 500 kilograms of fruit each week to sell 300-400 litres of juice.
''It also means we can grade fruit a bit harder and don't need to try to sell fruit that's not as aesthetically pleasing,'' he said.
While the juice business is only a fraction of his 30,000-tree enterprise, it is growing in popularity.
Each Saturday afternoon he sets up his stall at Canberra's newest farmers' market, at the University of Canberra.
It will be run each Saturday from 2.30-5.30pm by the people who organise the southside markets at the Canberra Institute of Technology campus each Sunday morning.
Organiser Michelle van Wijk said the new market, which sells produce ranging from goat's cheese to fish, would start with 25 stallholders, but could expand to match the 60 stalls at the southside markets.
''Southside started with 12 stalls seven years ago and now we get about 3000 people through every week,'' she said.
''A lot of people want to be aware of what they're eating and where it came from.''