Club Lime is totes the most trusted brand in Canberra, according to a new online survey.
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Whether you agree or think it is worth a LOL, the finding is sure to generate a debate.
The survey also found Canberrans are big fans of using LOL (laugh out loud) in their online conversations while totes (totally) was also up there for social media abbreviations.
The survey revealed the Brumbies are our most supported sporting club, ACT Policing our most trusted service and Floriade our most popular event.
The Canberra Times was also far and away the print publication most likely to be read by the respondents, with almost half saying they read the newspaper on a regular basis. Three-quarters read newspapers online.
The survey, commissioned by Canberra advertising firm 2B, asked respondents to rank a list of home-grown brands according to which they liked the most.
Local gym chain Club Lime came out on top, followed by Canberra Milk, Supabarn, ClubsACT, Actew, Sportsman's Warehouse, Canturf, Beyond Bank, Independent Property Group and ACTTAB.
Media and hospitality outlets were not included in the most trusted brand question. The founder and creative director of 2B, Tim Bohm, said that was because there would have been too many options, although it was also a struggle to find a list of truly home-grown brands. ''If we had of asked things like, 'What is your favourite restaurant?', that's a whole other question,'' he said.
Mr Bohm conceded that the results were open to manipulation as the survey was completed by people having to seek it out, rather than being randomly approached.
But he said as far as possible all contenders that were to be ranked by the respondents were contacted to promote themselves via their Facebook profile or other website.
Mr Bohm said no third party was involved with the survey, which was completed online by 1508 people, two-thirds of them aged between 25 and 44. The survey found the average Canberran aged 24 to 44:
■ Spends one to four hours a day online.
■ Uses two screens during the day and one device will be a smartphone.
■ Listens to the radio daily, but only for one hour.
■ Hardly reads printed newspapers.
■ Loves Facebook, 14 times more than any other social media platform.
■ Is just as likely to ''post'' about something as they are to tell you ''face to face''.
Mr Bohm said the survey was independently commissioned to give an overview of Canberra's traditional and digital media and local brand awareness within the community. ''This survey has shown who, what, where, when and how Canberrans watch, listen and see media and local brands,'' he said.
ACT Policing came out on top for the most trusted service, followed by ACT Ambulance, ACT firefighters, ACT SES, ACT Health, ACT libraries, ACT rangers, ACT local politicians and federal ACT politicians.
Mr Bohm said he briefed the media heads of the ACT directorates about the results this week and ACT Health was ''almost cheering'' to come in at No.5.
The Brumbies were the most supported sporting ''brand'', followed by the Canberra Raiders, Canberra Capitals, Canberra Cavalry, Canberra United, GWS, Canberra Lakers and Vice City Rollers.
When asked which local events people attended and enjoyed, Floriade came out on top, followed by the multicultural festival, the Canberra show, Handmade markets, Canberra International Film Festival, Summernats, National Folk Festival, Fringe Festival, Kanga Cup and Voices in the Forest.
When it comes to using online abbreviations, Canberrans are big fans of LOL, with nearly 80 per cent of respondents saying they had used it. That was followed by ROFL (rolling on floor laughing), 26.1 per cent), FML (f--- my life), 25.4 per cent), and totes, 18.6 per cent.
