Campbell, who placed third in the 2010 Miss Universe final and was crowned Miss Congeniality, was promoted as a captain for this year's Miss Universe Australia hopefuls but has also offered her support to Magnolia Maymuru – a Miss World contestant.

Maymuru is the Northern Territory's first Indigenous finalist to take part in the competition. The 19-year-old from an Arnhem Land community has since declined Campbell's request.

"Jesinta Campbell reached out to us, expressing an interest in Magnolia and wanting to offer her help and support for the pageant," Maymuru's manager Mehali Tsangaris told Fairfax Media.

"She is not coaching Magnolia for the Miss World final. As far as we are aware she is the trainer for the Queensland Miss Universe entrants."

The fight to find Australia's most beautiful women has heated up in recent months. Aspiring beauty queens were told they can only enter one pageant – Miss Universe or Miss World – not both.

Miss Universe Australia director Troy Barbagallo confirmed Campbell is still involved with the competition despite her not attending the Sunshine State's final held in Brisbane last month.

The new face of Olay will make herself available to the five Queensland finalists who will compete for the Miss Universe Australia crown at the national final in August. "She's 100 per cent committed and just needs the details from the organisers," Campbell's representative told Fairfax Media.

Meanwhile there are no plans for the local competition to follow in the footsteps of Miss Teen USA and scrap the swim suit section of the pageant in favour of sports wear.

Victoria's Secret model Shanina Shaik, who was in town last week unveiling Seafolly's new swimwear collection, said the decision to do away with the bikinis in beauty pageants may be welcomed by some contestants.

"It may take some of the pressure off them having to workout as much. When I'm prepping for swimwear shoots and Victoria's Secret I up my exercise to twice a day, five times a week and eliminate all carbs," she said.

Miss Universe Australia will also include an active wear section in this year's national final. Where all finalists will parade athleisure looks by P.E. Nation, bikinis by White Sands and evening wear.

Meanwhile over at Miss World, swimsuits have been off the menu for two years. A move local organisers say makes the competition the most progressive of its kind.

Invisible scarf: the hottest accessory for camera shy celebrities

Harry Potter's invisibility cloak can now be yours.

While not as cumbersome as a cloak, the Ishu scarf, according to creator Saif Siddiqui, allows the wearer to become unrecognisable when someone takes their photo with a smart phone or uses flash photography.

"The tech behind the Ishu ensures pictures black out," Siddiqui told Fairfax Media. "The application possibilities are endless including working with museums and art galleries where flash photography is prohibited as well as working with luxury venues on interior design such as [private members club] Soho House where pictures are not allowed."

"I came up with it when some friends tried taking a picture of me six years ago on a bike in my hometown Amsterdam. The reflector ruined the picture and I thought how cool it would be to be able to wear or hold something which can ruin a picture completely."

The monochrome pattern scarf, which retails for anywhere between $350 to $710, has been worn by Cameron Diaz, Paris Hilton and singer Nick Jonas. The blurry, blackened results have since been published via the brand's official Instagram account.

"The day celebrities start starving themselves of publicity and wearing silly reflective scarves is the day their careers start to end, not mine," Sydney paparazzo Jamie Fawcett said.

"It only works if you use flash photography. These products have been around for ages. They've been very, very slow on the uptake. Most celebrities wouldn't dream of missing their paparazzi moment. Look at Taylor Swift and Kim Kardashian. Do you expect them to be donning one?

"I think it would be great if used by people like Joel and Benji Madden, as we can't sell their pictures anyway."

Colour and visual literacy expert Zena O'Connor says the premise of the scarf, and the soon to be released iPhone case, is the same as high-vis, safety clothing.

"Incorporating the reflector particles in a scarf is a great idea because you can cover more area of the head and body, as well as babies, with the scarf," she said.