Victoria Beckham is many things, the most inspirational woman of the decade and the United Kingdom's most successful entrepreneur to name just a few, but could she also be the Tina Fey of fashion?
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The former pop star turned designer has released the advertising campaign for her Victoria, Victoria Beckham autumn/winter 2015 collection using models that at times appear unconscious and bored to death. A look which the artist formerly known as "Posh Spice" champions.
Glassy eyed, splayed on the floor comatose, draped over chairs, the pictures look like the aftermath of a particularly raucous hens' weekend or any work day at about 3pm, rather than a high-fashion commercial.
The lifeless campaign, shot by photographer Colin Dodgson, shows a darker side to the diffusion brand, despite the new collection of preppy plaids, leopard prints and patchwork denim jeans.
"For the past four seasons, we have invited a photographer to interpret the Victoria, Victoria Beckham collection according to their own creative vision for our look book imagery," a spokesperson for the label told Entertainment Tonight.
"This season we worked with a photographer who has a particular, idiosyncratic style of photography, to shoot the AW15 collection within this series."
The photos were posted on Facebook where fans suggested the campaign resembled "a Sia dance pose."
The collection is designed to be "free spirited and fun," and "embody the independent spirit of the VVB girl."
Bitchy resting face never looked so chic.
However, even though she rarley smiles in photographs, Beckham is renowned for her wicked sense of humour.
During a recent interview with Vogue, critics were impressed with her wit and cheeky answers on the magazine's webisode series 73 Questions.
When she was asked which movie she would like to star in, she deadpanned, "I starred in Spice World the movie and I am still waiting for my Outstanding Achievement award."
with Stuff.co.nz
