Canberra's water and sewerage utility ACTEW Water has been rebranded Icon Water as of Monday.
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The name change is an attempt to distance the publicly owned entity from ActewAGL and "eliminate brand confusion", a spokeswoman said when it was announced last October.
It cost $2.5 million to rename the utility from ACTEW Corporation to ACTEW Water in 2012, but the latest change was expected to cost about $500,000.
About $220,000 was to be spent on internal interviews and artwork and $300,000 for the rollout expected to take several months.
From Monday, bills and other communication from the company would be rebranded Icon Water, but billing and direct debit details will remain unchanged.
Icon Water's communications manager, David Hohnke, said the Icon brand would be seen on vehicles, staff clothing and identification, buildings and signs around the ACT.
"At Icon Water, you can expect us to be reliable, efficient and helpful for our community," he said.
"We have also renewed our commitment to the community that we will continue to enhance the lives of Canberrans wherever we can."
The company's website is now iconwater.com.au.
