Major parties have increasingly adopted social media to target younger voters in the 2016 campaign, attempting to get their messaging through to a growing segment.
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The number of enrolled voters aged between 18 and 24 has grown by 10 per cent since 2012.
There are now 33,438 young Canberrans enrolled to vote, compared to 30,099 in 2012, and 32,381 in 2008, according to Elections ACT.
The parties have made a concerted effort in this campaign to respond to shifting patterns of media consumption, which has younger voters largely unreachable through traditional media.
Labor and the Greens have made particular use of targeted social media advertising, as have the Liberals to a lesser degree.
Labor ACT branch secretary Matthew Byrne said advances in technology had made social media advertising a far more powerful tool than it was in the 2012 campaign.
He said social media campaigns were highly-adaptive, allowing messaging to be targeted at particular demographics and locations.
Tools like Facebook were able to guide the parties on how their advertising was being received by audiences, a new source of information not available through letterboxing or television advertising.
"It was kind of in its infancy in 2012, but things have really evolved since then," he said.
"Facebook itself is a lot more sophisticated than it was four years ago, all the other social media platforms are as well. We've learnt a lot from the other state and federal campaigns."
Liberal campaign director Daniel Clode said his party was attempting to reach the youth market through their messaging on rates, their younger candidates, and via advertising on commercial radio stations 106.3 and 104.7.
He said his party had made use of social media, and said that the volume of Labor and the Greens' advertising on such mediums did not indicate success.
"I think they've had to do their's more because they haven't clearly explained their position on television or in the general media," Mr Clode said.
"I think they're trying to do the more glib stuff, and social media can be glib," he said.
He said having Alistair Coe, who he described as "relatively youthful", in such a senior position would have also helped to attract the younger vote.
Mr Byrne said social media strategies were difficult, because the audience can be cynical, and poor messaging can backfire.
But he said it was crucial that parties don't deliberately avoid the space.
"If we're not providing our message in that space, it's a real weakness," he said.
