Sport

Canberra Stadium branding stripped for Asian Cup

Canberra Stadium has been given a new look this week, with its typical branding removed to make way for Asian Cup sponsors.

Asia's biggest soccer tournament kicked off in Melbourne on Friday night, and Canberra is set to host seven matches starting on Saturday.

But the agreement to host matches in the capital came with an obligation to provide a clean venue.

The deal meant GIO Stadium has become Canberra Stadium during the three-week tournament, and signs and brands usually associated with the venue have been stripped.

Asian Cup signswere installed during the week.

The same has happened throughout the country, with AAMI Park becoming Melbourne Rectangular Stadium, ANZ Stadium in Sydney to revert to Stadium Australia, and Suncorp to become Brisbane Stadium. 

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ACT government deputy director-general events and sport Gary Rake said providing a clean slate for sponsors was standard practice for big events worldwide.

He said the same process would take place at Manuka Oval in time for the Cricket World Cup next month.

"Our partners recognise and understand that for major events we need to remove their recognition and provide a clean venue, which means the removal of sponsors' signage normally in place so event organisers can bring in their own sponsors," Mr Rake said.

Street signs in Haydon and Ginninderra drives had also been amended to reflect the interim stadium name.

 Banners promoting the Asian Cup  in the city included brands of the tournament partners.

An Asian Football Confederation statement said the organisation had received no complaints about the agreement.

"It is a part of AFC Asian Cup regulations that any company, except official sponsors or suppliers, cannot be associated with this event in order to protect the benefits of competition sponsors," the statement said.

"This is a part of the condition-agreement to give hosting rights to stage this competition to Australia."

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