Australia's two highest-profile players have joined the chorus of frustrated fans angry at the lack of promotion of the sport by the game's governing body.
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Golden State Warriors centre Andrew Bogut and Opals star Elizabeth Cambage responded to Basketball Australia boss Kristina Keneally after she defended a decision not to allow media access for a Boomers camp at the AIS in Canberra starting on Friday.
Asked on Twitter by two Fairfax Media sports journalists why basketball would not take the opportunity to promote itself in Canberra, the former NSW premier replied, ''Ever stop to think the coaching staff may have other priorities than pleasing the media? Perhaps, focus on training?''
Bogut compared the situation with what he faces in the NBA, where reporters are granted access into the dressing rooms before and after every game.
''Best league in the world the @NBA: Media availability 45 mins before and 30 mins after EVERY game. 10-15 mins after every training session,'' Bogut tweeted.
''Thats all I will say on the issue…..for now. Make your own assumptions. #enoughagendas #promotebasketball.''
On Wednesday night, the former No.1 overall draft pick started a social media campaign to bring an NBA game to Australia.
Bogut has made several television and radio appearances while back in Australia during the NBA off-season, and recently conducted an open training session with Cleveland Cavaliers star Kyrie Irving in Melbourne.
Cambage, who is in the US playing for the Tulsa Shock in the WNBA, wondered why there was no media coverage given the big schedule on the horizon for both national teams.
The Boomers and Opals play a double-header Oceania world championship qualifying series against New Zealand, with the first game in Auckland on August 14 and the return leg at the AIS Arena on August 18. The highlight will be the home-coming of Canberra product and San Antonio Spurs guard Patty Mills.
''@KKeneally just an interesting decision with the news patty is coming back, post uni games and less then a month out of qualifiers,'' Cambage tweeted. ''blind leading the blind.''
Keneally said the decision was at the request of new Boomers coach Andrej Lemanis, and that players would be available at a camp to be held next month.
American Derek Rucker, who had an illustrious 15-year career in the NBL, added, ''Speak the truth!! I was at NBA summer league last week. Everyone is accessible #learn.''
It was a perfect chance for basketball to gain exposure given the quality of players at the camp.
Apart from Bogut, Mills and his Spurs teammate Aron Baynes, it's the cream of Australia's men's basketball crop. Point guard Matthew Dellavedova played with the Cavaliers in the NBA summer league, exciting 18-year-old prospect Dante Exum is projected as a top-five pick in next year's NBA draft and David Andersen has had stints with three NBA clubs.
Attempts to contact Keneally for comment through Basketball Australia's media spokespeople were unsuccessful.