Buzz about Beckham may be fruitless, but it's still good publicity
David Beckham playing for the Los Angeles Galaxy. Photo: Getty
David Beckham - a massive publicity stunt or a genuine chance of joining the A-League?
I don't know which side to choose.
But after a weekend of hearing about Becks and Posh possibly moving to Australia for a 10-week stint, it doesn't really matter whether the bid comes off or it falls in a heap.
The FFA and A-League have already won. It's generated more talk and interest than any other sport this weekend and most have forgotten Australia is chasing the No. 1 Test ranking in cricket.
It's all about soccer.
At the start of the year I was sceptical about the A-League's chances of success after recruiting three marquee players well past their best.
After eight rounds of Alessandro Del Piero hype, the emergence of Tom Rogic as a genuine star and the latest Beckham dreams, the league is going gangbusters.
I'll reserve my final judgment until the end of a long campaign to see if crowd numbers are still up and the excitement remains.
But if a miracle was to occur and Beckham did arrive, other codes in Australia should be on notice with the ''sleeping giant'' ready to cause some havoc.
The FFA says its Beckham negotiations are continuing. Beckham says he barely knows what the FFA is.
It's likely the most recognisable face in world soccer is trying to keep things behind closed doors until his season in the United States ends.
Everyone has seen what Del Piero has done for the sport in Australia.
Sydney FC might not be winning all of its games, but recruiting the Italian legend has paid off in a far greater way than anyone expected.
Imagine a blockbuster contest between Del Piero and Beckham.
It would have to be close to a sellout wherever it is played.
In my view, the only way for the FFA to maximise a Beckham recruitment is to have him play in Sydney or Melbourne. Rival teams from around Australia would benefit regardless with Beckham being like a travelling roadshow.
But he needs to be in either of the two biggest markets otherwise it's a waste of time.
If you were cricket administrators, you'd have to be a little bit worried.
For so long the Australian Test team has had a stranglehold of coverage from November to February.
But with the prospect of Beckham joining Del Piero and the soccer fans going nuts, cricket is missing out on its traditional coverage.
If the Beckham story has been a beat-up and never had a chance of eventuating, the FFA still got its money's worth of publicity. No one will begrudge it for saying it tried to lure Beckham if it doesn't come off.
But I still don't know whether to believe Golden Balls Becks or the FFA.
Meanwhile, it was good to see the FFA parade David Gallop around last week as the new boss ready to take charge of the round-ball game in Australia.
What wasn't so great was hearing officials put Canberra on the backburner again and tell us Gallop wouldn't be ready to talk about the capital for another few weeks.
It's the latest Canberra snubbing in a long list for the FFA.
It overlooked Canberra for an A-League licence - despite Ivan Slavich signing up members and sponsors - and opted to fund its own team in Western Sydney.
It brought the Socceroos here last year … for less than 24 hours to play against a minnow.
Soccer's involvement in the centenary isn't finalised but the ACT government is keen to have the sport here to celebrate Canberra's 100th birthday.
We'd also love to know what Gallop has planned for Canberra's A-League future.
Even if it's to tell us that it's not going to happen, it's better than wondering if the FFA will ever consider Canberra an important market.
Hopefully, when Gallop's ready to talk, there's some good news for the ACT and the former NRL boss shows Canberra the respect it deserves.