Loyalty programs becoming vital to Aussie business

By Derek Rose
Updated October 2 2023 - 7:05am, first published 7:00am
Author Philip Shelper says loyalty programs take advantage of consumer psychology. (Nikki Short/AAP PHOTOS)
Author Philip Shelper says loyalty programs take advantage of consumer psychology. (Nikki Short/AAP PHOTOS)

Loyalty programs are becoming increasingly important in Australian retailing as companies leverage data analytics to learn much more about their customers and send them personalised offers.

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