US burger chain Wendy's looking to test surge pricing

Updated February 28 2024 - 4:50am, first published 4:48am
Wendy's and its franchisees operate about 7000 restaurants worldwide. (AP PHOTO)
Wendy's and its franchisees operate about 7000 restaurants worldwide. (AP PHOTO)

US burger chain Wendy's is looking to test having the prices of its menu items fluctuate throughout the day based on demand, implementing a strategy that has already taken hold with ride-sharing companies and ticket sellers.

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