It has been decades since the nation rode on the sheep's back but the fashion pack are urging Australians to get back on board.
From the late 1800s to the 1960s, wool was among the country's main exports and sustained many a country town.
While the local wool industry has since shrunk to about a third of its former size, it still produces about 90 per cent of the world's fine wool for apparel purposes.
Australian model and David Jones ambassador Victoria Lee grew up in Narrandera in southern NSW among sheep stations and remembers it fondly.
"I feel so fortunate to have grown up in such a beautiful town - open space, clean fresh air, surrounded by my family, friends and a close-knit community," she told AAP.
"I remember going to family friends' farms as a kid, helping with shearing - well, not actually doing it - but standing close by to observe."
"Watching how fast the shearers would work was incredible, there's definitely an art to it."
Now based in New York, Lee has returned to Australia to support Wool Week, which kicks off on Monday.
The initiative, first championed by Prince Charles, will see industry body Woolmark and David Jones spruik the benefits of wool to consumers.
It comes as a perfect time, Lee said, as fashion lovers become more conscious of sustainability.
"Not many people know the incredible eco-credentials of wool, it's an incredible natural fibre, 100 per cent renewable and biodegradable, it's trans-seasonal and supports local Australian farmers," Lee said.
It also lasts for generations, she added, citing her favourite jumper was once owned by her nanna.
"It's an oversized, navy woollen cardigan with flowers embroidered (on it). It has lasted forever."
* The Woolmark Company's Wool Week runs from May 20 to 26
Australian Associated Press