I went to the PM's press conference and all I got was this lousy T-shirt.
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Welcome the viral world of online amusement and enterprise in the age of coronavirus.
As the nation now knows, ABC political editor Andrew Probyn does not run the press conference.
The Prime Minister made that forcefully clear last Sunday night.
Probyn's dressing down by a tetchy Scott Morrison during a nationally televised press conference at Parliament House in Canberra has already spawned a series of nonsense music video memes on social platform TikTok.
And now their live-to-air run-in has made its way onto a T-shirt.
First, a recap of the deliciously niggly moment when the ABC's main man in the press gallery got right up ScoMo's nose, and ScoMo let him know it.
"Andrew, I'm sorry, you've had several questions," the PM told the journalist as he sought to lob a supplementary question at Chief Medical Officer Brendan Murphy.
"Andrew, I'm sorry. Andrew, I know. But you don't run the press conference, OK?
"So I'm going to go to other questions of members of the group. Katharine hasn't had a question. I'm happy to return to you but let's just keep it civil. Katharine?"
READ MORE: 19 coronavirus memes we love
Jimmy Rab, of "limited edition apparel" Shopify start-up I Do Like Stuff, was watching the exchange on TV like millions around Australia and had his novelty T-shirt design posted on Facebook within hours.
It's an image of Morrison mid-Donald-Trump-esque-harangue above the oh-so quotable quote, "Andrew, you don't run the press conference".
The enterprising Mr Rab said orders for the T-shirt were coming in and his Facebook post had attracted 600 likes, 350 comments and 120 shares.
He expects it to be at least as popular as his cheeky "Jim's Pingers" T-shirt, which riffs on the Jim's Mowing franchise branding.
Describing himself on the phone on Friday as a Scottish-born, Melbourne-based permanent resident of seven years, Mr Rab said he didn't know the identity of the "Andrew" the PM was chastising in front of an anxious nation.
And he didn't know that Probyn - the first journalist to get his hands on a copy of the notorious colour-coded sports rorts spreadsheet that brought former cabinet minister Senator Bridget McKenzie undone - hasn't exactly been Morrison's favourite press gallery journalist.
"Fair play to Andrew [Probyn], he has his job to do," Mr Rab said.
"But that moment gave Scott Morrison the chance to show leadership and that he's not taking bullshit from anyone. No one would want his job right now."
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