April Hélène-Horton on first billboard featuring plus-size model in Australia

The plus-size model is on the billboards of swimsuit company Curvy Swimwear as part of their 'Beach Please' campaign.

Starting February 1, the campaign will appear on digital billboards for one week across Australia.

"When I look at the billboard, I see a hot, confident and happy woman. Beauty comes in all shapes, sizes, abilities, looks. We need to normalise it, to send the message that every body is a good body," April, Goulburn's Lilac queen, said.

"After I was contacted by the company, the idea of being out there felt a bit daunting at first. I knew it was not something people usually see.

"However, I decided to take the risk and put myself out there when I knew that I could do good with it.

"I was happy with the response I have received. There were people who stopped to talk to me on the streets and were very supportive."

Swimsuit company Curvy Swimwear started six years ago and their 'Beach Please' campaign aims to motivate women to embrace their bodies and get back to beach.

Mel Greig, spokesperson of the company, said that idea to come up with a campaign started to motivate women who admitted to them that they were unwilling to go to the beach for the fear of being judged.

"So, we came up with a campaign that every body is a beautiful body and normal. You don't have to be skinny to be perfect," she said.

"We wanted to put April on the billboard to show what a confident and happy woman can look like."

The digital billboards will be put up in Melbourne, Sydney and other locations nationally.