Sporting organisations are being called upon to adopt new framework which gives "power to the players" and ensures the fight against racism in sport goes beyond "a document sitting on a shelf or a link to a website".
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Players will be encouraged to stop play and report racial abuse from crowds as part of new measures to eliminate racism in sport.
Cricket Australia, AFL, NRL, Tennis Australia and the SCG are among the major sporting organisations and stadium operators to endorse the Australian Human Rights Commission's Spectator Racism Guidelines.
More are expected to sign on to promote a new set of guidelines designed to help Australian sports organisations act effectively and consistently in both responding to and stamping out incidents of spectator racism at sporting events.
Dion Devow, Winnunga Warriors basketball club president and 2018 ACT Australian of the Year, has been a key figure in the battle to eradicate racism in sport.
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He says encouraging players to let their voices be heard is an empowering step which needs to be encouraged by sporting clubs and associations.
"Threaded through the whole document is zero-tolerance, zero-tolerance, zero-tolerance. That's really stressed," Devow said.
"It's going to have to be developed and implemented but it's better than what we've had, and it's a good framework. I just hope associations and sporting clubs will take on board this information.
"Some sports are progressed more than others. I think cricket has been very good in this space. We really need to do this, and all the different codes need to jump on board and use whatever they can to make sure these are implemented properly and the training is ongoing and that the information is out there.
"General information too about 'what is racism', and what that actually looks like specifically, and that there can be ramifications if racism does occur. Education is the real critical piece in all of this.
"There should be signage around basketball stadiums and football fields and things like that. Even if it is just something to say 'we have zero tolerance around racism in sport'. I really liked that theme of no tolerance, because there should be zero tolerance. That's the standard we have to have so there are no excuses."
The Australian Human Rights Commission spearheaded the development of the guidelines following consultation with professional sporting codes, clubs, players, venue operators, and anti-racism experts.
The guidelines encourage a zero-tolerance approach and aim to prepare sporting organisations and venue operators for the reality of racism and the possibility of racist incidents occurring at sporting events.
India fast bowler Mohammed Siraj told Cricket Australia officials he heard racist taunts such as "brown dog" on the fourth day of the Sydney Test last summer, which led him to stop play and alert on-field umpire Paul Reiffel.
Sydney Swans great Adam Goodes was left "gutted" in 2013 after a 13-year-old girl called him an "ape" during the final quarter of a win over Collingwood in the AFL's Indigenous round.
The two-time Brownlow Medallist called out the act during the game, 20 years after St Kilda star Nicky Winmar's iconic stand against racism. Winmar was racially abused by Collingwood fans during a game in 1993, and at the end of the match lifted his jumper and pointed to his skin.
I really liked that theme of no tolerance, because there should be zero tolerance. That's the standard we have to have so there are no excuses.
- Dion Devow
A photograph of the moment has been described as one of the most poignant images in Australian sport, and a catalyst for the movement against racism.
Cricket ACT chief executive Olivia Thornton has backed the introduction of the guidelines.
"Racism has no place in cricket or in our society. We want to make sure that when people attend our cricket matches they feel safe and have a good experience," Thornton said.
"We will continue to work on our own processes using the Spectator Racism Guidelines as a framework to guide our work in making our matches more safe and inclusive.
"At all times, responses to spectator racism should centre on the experiences of those targeted by racism, and others, including witnesses, who may be affected by it.
"Sporting codes, clubs, venues and associated stakeholders are encouraged to implement these guidelines as part of broader strategies to address the ongoing issue of racism in sports, including racism perpetuated online.
"The guidelines seek to identify actions that can be taken consistently across sporting events to ensure that spectators, officials, and players alike are safe, and aware of what to do and how to respond to incidents of spectator racism.
"They also propose measures that are proactively focused to prevent racism from occurring in the first place."
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