Why our teenagers do not need an online brand

By Karen Hardy
Updated April 24 2018 - 10:35pm, first published June 28 2017 - 3:43pm

We talk about "brand" a lot here in the office, too much for my liking if I'm totally honest. Maybe because I don't think I have one, and I'm afraid that the way this industry is headed I probably need one to be able to put myself back out there, so to speak, at some stage.

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