The operators of a new 160-bed aged care centre in Griffith hope to attract the higher end of the grey market with an on-site cinema, children's playground, day spa and some higher quality services and rooms.
At the centre, which opens on Saturday, residents can choose normal services or pay more for extras such as bigger rooms, fine dining with chef-prepared meals, and Foxtel.
"Extra Services offers BaptistCare clients extras such as significantly higher standards of accommodation, food and other personal services that clients and their families might not expect to find at an aged care centre," the centre's website says.
BaptistCare says this extra "premium range of lifestyle choices" would make the facility more like a hotel.
The centre will also include a wellness clinic, day spa, cinema and hair salon.
But general manager for residential services Paull English said the centre was not exclusive.
"This is for a full range [of people] across society, it's not just an exclusive high-level aged care facility.
"BaptistCare has always been an organisation that has been there to aid the community and the disadvantaged, so this facility will cover a full range of the aged community for those fully supported by the government right up to those that do have money and want to pay for the extra," he said.
The bonds range from $550 to $700, Mr English said.
"The refundable accommodation deposits range depending on the room, and some rooms there is none for those fully supported for the government," Mr English said.
The centre also has a children's playground which the operators hope will make residents' families feel more at home.
"Our resident's home is open to family and friends ... helping to bridge the gap between generations of Griffith residents.
"It's designed for residents to be able to integrate into the community, so the cafe in the same area is open to the public," he said.
The new centre, which residents are expected to move into in mid-June, is on the corner of Blaxland Crescent and Stuart Street in Griffith and was built by Denham Constructions.