As voters tune out, 'old-fashioned' ad campaigns are still in favour

By Fergus Hunter, Nigel Gladstone
Updated April 30 2019 - 8:54pm, first published 6:30pm

Australia's political parties are committing unprecedented resources to modern forms of digital campaigning but the majority of advertising dollars are still being thrown at traditional platforms as strategists battle to grab the attention of a disengaged electorate.

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