Forget long-term health benefits, get active for the short term rewards

By Alexandra Parker and Melinda Craike
October 9 2019 - 4:00pm

Promoting the long term health benefits of exercise has failed to motivate Australians to get active. Now, it is time to switch the message to appeal to the human psyche of needing immediate reward and focus on the exercise benefits of improved mood, feeling good and improved mental health.