The business community and local celebrities are rallying behind victims of Australia's bushfire crisis, tipping in millions of dollars into fire relief efforts.
Crown Resorts and Packer Family Foundation have pledged $4 million to support volunteer firefighter agencies, relief services and wildlife charities in NSW, WA and Victoria, where Crown's Australian casinos are located.
Billionaire James Packer's foundation had already donated $1 million to fire relief efforts in November.
Film star Chris Hemsworth took to Instagram on Tuesday to announce he would donate $1 million to the recovery, as he urged others to "chip in too".
"Every penny counts so whatever you can muster up is greatly appreciated," The Avengers star said in a post to the social media site.
"Beyond appreciative to everyone around the world for their well wishes and donations. It really does make a difference, so dig deep!"
On Tuesday, Alex Waislitz, chairman of Thorney investment group and co-owner of Australian Community Media, which publishes this masthead, announced a $1 million donation to the cause.
"I think all Australians want to help out if they can and I'm happy to do my bit," Mr Waislitz said.
"In addition, my involvement with Australian Community Media has given me a much deeper understanding of the issues and challenges facing our regional communities. So I have been even more motivated to help.
"We expect to be dispersing the funds pledged between now and the end of January and will be working hard to ensure they are directed to where they are needed most."
Comedian Celeste Barber has now raised a staggering $43 million since launching her Facebook fundraiser on January 3, with thousands of dollars in new donations pouring every minute.
Nicole Kidman and Keith Urban are donating $500,000 to rural fires services across the country. American singer Pink is also donating half a million dollars.
Billionaire Anthony Pratt has pledged $1 million to the Foundation for Rural and Regional Renewal, a not-for-profit group which champions rural and regional Australia.
Australia's big four banks have also chipped in.
Westpac has established a $1.5 million fund to support rural fire services, bank customers and other organisations helping with the recovery.
Commonwealth Bank, NAB and ANZ have set up similar $1 million funds. Mining giant Rio Tinto has also promised $1 million.
Australian cricket legend Shane Warne has attracted a $316,000 bid for the Baggy Green cap he wore throughout his illustrious Test career, with three days remaining on the snap auction.
Women's world number one tennis player Ashleigh Barty has promised to donate all of her winnings from the Brisbane International - potentially $360,000 - to the bushfire recovery.
Canberra's Nick Kyrgios kick-started the fundraising drive, announcing on New Year's Day that he would donate $200 for every ace he served in the summer's tennis events to the cause.
Cricketers Chris Lynn, D'Arcy Short and Glenn Maxwell have also promised to donate $250 for every six struck during the Big Bash season.