From the lounge room of her Farrer home, fashion designer Kelli Donovan has spent more than a decade leading the conversation on ethical and sustainable fashion.
And now she's ready for the world stage.
Donovan is the creative force behind Pure Pod - a label that cares just as much about its impact on humans and the earth as it does about keeping women looking gorgeous.
Donovan works primarily with Global Organic Textile Standard certified textiles and many of her garments are made by a Fair Trade certified manufacturer in India.
Pure Pod's workflow has been designed to ensure a small carbon footprint across the entire design and manufacture process - from the planted organic cotton seed to the fabric to the finished garment.
Donovan's excited, she says, to see the world catching up on the "slow fashion" conversation.
"Just as we have fast food we also have fast fashion: mass-produced, super cheap products whose origins and manufacturing processes are questionable," Donovan says.
"There's this huge momentum globally around slow fashion. Big companies and corporations are now starting to listen and look deeply into their supply chains.
"Ethically-produced fashion is not just an issue for fashion people but for everyone who wears clothing in the world. We're all responsible for our clothing. "
A Canberra native, Donovan studied fashion at CIT before travelling the world as fashion designer and product developer for a number of fashion houses in Melbourne. She became disenchanted with the industry, and was mortified when she read that fashion is in the top three biggest polluters on the planet when it comes to global greenhouse gas emissions.
"After working in the mainstream fashion industry for many years I saw the devastating impact fashion manufacturing has on the people working in it and on our environment," Donovan says.
"I needed to find a connection between my creativity and the environment, and it just felt natural to do my own ethical and sustainable label."
The slow fashion revolution took centre stage at New York Fashion Week this week, and also at Neonyt Fashion Week in Germany and London Fashion Week.
Donovan has just spent three days in sales mode at the Fashion Exposed industry trade fair in Sydney, promoting Pure Pod to buyers for traditional bricks and mortar stores, department stores locally and internationally and online global stores.
The label has also been selected to feature at Melbourne Fashion Week, in a show called Identity.
It's going to be a big year for Pure Pod, and Donovan admits her days are a combination of thinking "big and small simultaneously".
"We really want to scale up this year so we're working with Red Hat Impact with our current investor strategy," she says.
"One minute we'll be working on how to get the backing to get Pure Pod on to the world stage and next minute my phone will ring and I'll suddenly be talking to a contact in India about working with marginalised women on the hand embroidery for our new summer collection.
"That's the thing with slow fashion - the world is ready for it, but it's about achieving social, economical and environmental impact slowly, garment by garment."
To get to Melbourne Fashion Week this year, Pure Pod will need sponsors. If you're interested or know someone who might be head to the contact form on the Pure Pod website.