Andrew Barr will attempt to encourage more Indian tourists to visit Canberra during his upcoming visit to the country.
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The Chief Minister will travel to India in August as part of an ACT contingent, aiming to boost international tourism to the territory from one of the world's most populous nations.
The visit to appeal to the Indian tourism market comes as the federal government launched a $5 million campaign to entice Indian cricket fans to visit Australia during next year's men's and women's Twenty20 World Cup.
Canberra tourism officials say they expect a surge in visitor numbers from India coming to the nation's capital off the back of the Women's Twenty20 World Cup in February
Manuka Oval will host five matches as part of the women's tournament, but will not play host to any of the men's matches.
A spokeswoman for the Chief Minister said next year's cricket tournament will help increase tourist numbers.
"We expect all efforts to market cricket to India, including the Australian government's campaign, will also drive visitation to Canberra," the spokeswoman said.
"Based on previous international sporting events and the recent success of the Australian women's team, the ACT government expects the event to be well supported by both local Canberrans and the surrounding region.
The tourism pitch overseas comes after a bumper year for domestic tourism in Canberra, with almost 3 million visiting Canberra in the 12 months to March 2019, up by 170,000 compared to the year before.
Federal Tourism Minister Simon Birmingham said the $5 million federal campaign would aim to boost Indian visitors not only to the world cup but around the rest of the country.
"We know there are millions of people in India that are passionate about cricket and cheer for their team, and they'll be able to see the best cricket in the world played right across Australia," Senator Birmingham said.
"We want to make sure when they're leaving the match that they're spreading out to regional Australia and enjoying the unique experience."
The last time Australia hosted a cricket world cup in 2015, an extra 100,000 people came to Australia for the event.
The spokeswoman for the Chief Minister said Canberra was waiting to capitalise on its experience holding matches for international tournaments.
Capacity crowds packed out Manuka Oval in 2015 to see several world cup matches, which also led to a boost in hotel and restaurant bookings in the Canberra area.
"The ACT government will launch a comprehensive local and regional marketing campaign ahead of the Women's T20 World Cup to complement national and international marketing campaigns rolled out," she said.
Senator Birmingham said India was expected to be one of the fastest growing tourist markets in Australia, which was already worth $1.7 billion each year.
It's estimated Indian visitor numbers to Australia will grow to 1.2 million a year, four times the current level, by 2035.
"We've seen significant growth in the Indian market, and we see this opportunity for the World Cup not only to get tourists for the event, but to get a further lift in Indian tourist numbers," Senator Birmingham said.