A tense 10-second exchange between a Super Netball coach and player left the league stunned but Giants captain Kim Green believes media insight will only benefit the sport.
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Channel Nine cameras caught Collingwood Magpies coach Rob Wright addressing Kelsey Browne in a 90-second time-out.
The mid-courter breathlessly asked for some positive advice but he fired-back "I can't give you a positive when you're not doing it," and then told her to have less attitude.
The blunt response to Browne's request for a positive left fans shocked but the footage provided a rare insight into conversations which tend to occur away from courts and cameras.
Green, who has previously worn microphones during Super Netball matches, believes the incident "is exciting for the sport" and supports the media's access on court.
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"People are taking different sides but there doesn't need to be a side," Green said.
"The incident shows the passion that lies in the game and some of the coaching decisions and conversations that need to happen.
"Whether or not it was the heat of the moment or if people might have done something differently, this is what it's about. It's raw feelings and emotions and that's where people connect.
"It's important to show something different to get new audiences to see and understand that we're professional and work hard but are still able to have conversations with our mates.
"However you want to look at it, we're really proud of what we've been able to create with Nine and they've done a great job in pushing the boundaries."
The incident has also brought into question the punishing post-World Cup schedule.
The International Netball Federation have come under scrutiny after representative players were expected to take the court less than a week after international netball's pinnacle event.
Of the 31 World Cup players, only 17 managed to play a full-game of Super Netball last weekend.
Browne, who was subbed after the incident, had just six days to recover from the Diamonds' grand final loss to New Zealand before playing Super Netball.
Fatigue not only affects on-court decisions and processing of information but also takes an emotional toll.
Diamonds' Jamie-Lee Price and Caitlin Bassett played the full four-quarters in the Giants' win over Collingwood but England veteran Jo Harten came off at three-quarter time.
The goal-attack admitted the short turnaround was tiring and shot from the outer-circle to conserve energy.
"I found it incredibly draining to play last week," Harten admitted.
"It's physically and mentally draining to play a club game less than a week after the World Cup. I don't think we're going to be refreshed until the end of the season but we've planned and trained for this as well.
"Our club is doing everything they can to get us into good shape and maintain our fitness levels going into the final series."
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Sunday: Giants Netball v Queensland Firebirds at AIS Arena, 1pm.