Australia's best female athletes were hidden for so long, but a groundbreaking year for television deals will give Canberra's booming women's sports teams a chance to crack new markets.
The University of Canberra launched a summer of women's sport on Wednesday, with the calendar packed with marquee events for the next four months.
The Canberra Cavalry is also bidding to join the playing field, with the ABL set to introduce a women's league in the coming years.
But for now the Canberra Capitals, Canberra United, the ACT Meteors and the Canberra Chill are sharing the love as women's sport continues to attract new fans.
The Capitals and Canberra United will have the best broadcast quality and quantity this season after years of fighting to get on screens across the country.
The Chill is being exposed to the live streaming market in the first season of the Hockey One competition, and several Meteors players have been thrust into the spotlight of the first standalone women's Big Bash campaign.
"Walking around the boundary people are asking for you and know your name," said injured Meteor Angela Reakes.
"That's a definite shift. A lot of people are watching and they know what you do - there's no hiding."
"[Being standalone] gives us our own market and our own game. It was lovely to play before the men and having big crowds.
"But having been at the opening weekend [of the WBBL], the crowds were still there and the excitement was still high. It's only going to get bigger and better."
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Canberra has shifted its international cricket schedule to largely female content for the summer, with Manuka Oval to host three women's Twenty20 internationals and five T20 World Cup games in January and February.
Football Federation Australia officials are working with the ACT government to schedule a Matildas match in the capital, while the Australian Opals played against China at the AIS Arena last month.
The Capitals are the longest-serving women's team in the Canberra market and have started their title defence with back to back wins in the WNBL's 40th season.
"What's been great about my experience in the WNBL is that it gets stronger each year," said Capitals captain Kelsey Griffin.
"The amount of imports and foreign talent want to come over because they realise it's a great league. Anyone who has come out and experienced it realises how great it is.
"For the fans who used to like it but have maybe forgotten about it ... I don't want to speak for them. But it seems like when people come to WNBL games, it won't be their last."
Canberra United is set to unveil two international signings next week to bolster its squad for the W-League season, which starts with two games in a row at home.
"It's great to have so many female athletes all around," said Olivia Price, who has re-signed with Canberra.
"Every year [the W-League] is getting better and advertising it to a younger generation. When I was younger I played with the boys, I didn't care about that.
"But [the coverage] these days definitely inspires a new generation [of girls] and I hope that continues."
Chill star Naomi Evans added: "Hopefully we see big things from us in the future.
"People didn't really know what hockey was last year. Now I have friends who don't play but see it on TV or the newspaper. It helps broaden the range of people."